28th June 2024 - Wavvy Wallet Brainstorm Meeting Minutes
Recommended Books:
Interesting Insights on Design Thinking:
- Human Short Term Memory and our denial about it
- Instant Gratification and why weβre so hooked on it
- Delusional beings because weβre irrational: Why we hate reality
- Illusion of choice: Creating competition for yourself (Simbisa Brands & Odibets)
- Thoughts on sustainable business models: Avoiding Customer Facing Products (building infrastructure you can sell).
- The Future is A.I. Finally an app that can take feelings as input. Building an app that sympathizes as good as A.I
Wavvy Wallet
The Key Personas
Category | User Description |
---|---|
π€ Personal | - I'm trying to figure themselves out to make it financially |
- I'm using a tool like excel to manage expenses | |
- I donβt know where my money is going | |
- I know I have money but I need to know what is where | |
- I'm Trying to build an investment portfolio/track investment vehicles | |
- I want to manage debt | |
πΌ Business | - Separate business from personal |
- Help people start a side hustle. Start and walk the journey with them |
Arising Tickets
Future Features
π: Expense Planning
- Plan expenses at the start of the day
- Eventually get more control e.g. location to confirm purchase decisions
- Recommend cheaper options
π: Recommending Alternatives
- π‘ Business Opportunity !!!
- Avoid Marketplace design, instead, show personalized discounts based on user expenses
- Can be an opt-in feature for privacy issues
- Task would be finding categories/expenses that would be easy to work with businesses to get discounts or bulk purchases for.
π: Healing The Nation ... financially π
- Mostly through prompting
- Healing instant gratification through nudges.
- Addressing short term memory/delusion from denying reality through reminders.
- Providing prompts that encourage good financial habits
- Example: "In the next one year, youβll spend this much on ISP One β¦ switching to ISP Two today could help you save x% by next year."
- Controlling gratification form the app. Provide rewards on good behavior.
π: Wavvy Assistant (Personal A.I Finance Coach)
- Talks you down the ledge before a bad financial decision
- Shows notification prompt when it predicts a bad financial decision is coming
- Autogenerate budgets for recurrent time periods (budget calculator)
- Starts recommending less expenditure for certain categories. Example: "Rent should be less than 30% of your income." or notifies you when missing a category e.g. "You havenβt included communication."
- Get income details from user after building trust in product. Would help inform prompts on whether the user is living above or below means?
π: Creating a Wavvy Mascot
- Uses a sheng translator (or communicates in language set by user).
- Useful feature when discussing expense issues with user (creates personal touch when).
- Inspired by Duolingo's Duo. Also inspired by brands like dbrand.
Paid Features
- π° Adding Your Own Tag
- π° Wavvy Assistant (chatbot)
- π° Auto Tagging (can only tag up to a certain limit)
- π° Tag Similar (only enabled if auto tag is on)
- π° Dated Reports past 6 months: Initially only shown reports to Last 3 months. The more you tag the more you unlock dated reports (up to 6 months). Beyond 6 months is a paid feature