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28th June 2024 - Wavvy Wallet Brainstorm Meeting Minutes

Interesting Insights on Design Thinking:

  • Human Short Term Memory and our denial about it
  • Instant Gratification and why we’re so hooked on it
  • Delusional beings because we’re irrational: Why we hate reality
  • Illusion of choice: Creating competition for yourself (Simbisa Brands & Odibets)
  • Thoughts on sustainable business models: Avoiding Customer Facing Products (building infrastructure you can sell).
  • The Future is A.I. Finally an app that can take feelings as input. Building an app that sympathizes as good as A.I

Wavvy Wallet

The Key Personas

Category User Description
πŸ‘€ Personal - I'm trying to figure themselves out to make it financially
- I'm using a tool like excel to manage expenses
- I don’t know where my money is going
- I know I have money but I need to know what is where
- I'm Trying to build an investment portfolio/track investment vehicles
- I want to manage debt
πŸ’Ό Business - Separate business from personal
- Help people start a side hustle. Start and walk the journey with them

Arising Tickets

Future Features

🎟: Expense Planning


  • Plan expenses at the start of the day
  • Eventually get more control e.g. location to confirm purchase decisions
  • Recommend cheaper options

🎟: Recommending Alternatives


  • πŸ’‘ Business Opportunity !!!
  • Avoid Marketplace design, instead, show personalized discounts based on user expenses
  • Can be an opt-in feature for privacy issues
  • Task would be finding categories/expenses that would be easy to work with businesses to get discounts or bulk purchases for.

🎟: Healing The Nation ... financially πŸ™‚


  • Mostly through prompting
  • Healing instant gratification through nudges.
  • Addressing short term memory/delusion from denying reality through reminders.
  • Providing prompts that encourage good financial habits
  • Example: "In the next one year, you’ll spend this much on ISP One … switching to ISP Two today could help you save x% by next year."
  • Controlling gratification form the app. Provide rewards on good behavior.

🎟: Wavvy Assistant (Personal A.I Finance Coach)


  • Talks you down the ledge before a bad financial decision
  • Shows notification prompt when it predicts a bad financial decision is coming
  • Autogenerate budgets for recurrent time periods (budget calculator)
  • Starts recommending less expenditure for certain categories. Example: "Rent should be less than 30% of your income." or notifies you when missing a category e.g. "You haven’t included communication."
  • Get income details from user after building trust in product. Would help inform prompts on whether the user is living above or below means?

🎟: Creating a Wavvy Mascot


  • Uses a sheng translator (or communicates in language set by user).
  • Useful feature when discussing expense issues with user (creates personal touch when).
  • Inspired by Duolingo's Duo. Also inspired by brands like dbrand.
  1. πŸ’° Adding Your Own Tag
  2. πŸ’° Wavvy Assistant (chatbot)
  3. πŸ’° Auto Tagging (can only tag up to a certain limit)
  4. πŸ’° Tag Similar (only enabled if auto tag is on)
  5. πŸ’° Dated Reports past 6 months: Initially only shown reports to Last 3 months. The more you tag the more you unlock dated reports (up to 6 months). Beyond 6 months is a paid feature

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