Wavvy Wallet Market Research

An extension of Ali's breakdown on how to approach market research using interviews.Ali's Article

Target Groups

The image below shows the different target groups we're targeting and the best way to approach market research for them.

The image below shows a suggested flow chart of the market research we aim to conduct.
The key here is to note the iterative nature of research. The goal is to not only find out what the pain points are but to also create a connection with our interviewees in such a manner that they will always be available to provide feedback during the prototyping and building phase.
As per the previous meetings, we established that the best way to isolate the right interviewees is from general surveys we can run through financial literacy influencers. The following table highlights our pool of choice in this regard:

IG Handle	Influencer Highlights	Rate Card	Contact	Status
just_ivy_africa_	Biggest Finance Litercay Brand In Kenya WIde audience - featuring mostly millenials and Gen Z.	? / story	business@justivyafrica.com
susan.wanjiku	Featured by business daily as O.G finance coach	? / story	info@thelegacyhub.co.ke / 0707 446 769
djlapoze	Male Audience	? / story
julietodhiambo	An expert in the domain, may offer insights herself General finance literacy channel	? / story	pesasavvy@gmail.com / 0719 731 828	Positive Response (Setting up virtual meeting)
money_clinicke	General finance literacy channel	? / story	+254750048153
moneyafrica	General finance literacy channel	? / story	info@themoneyafrica.com
Claire Nansikombi	Business Coach	? / story	claire@beyourownbossbabe.com
Wanjiku The Startup Consultant	Startup Consultant	? / story	0711194414
Clarence Muhoro	Investment Coach	? / story		Positive Response (Setting up virtual meeting)
Trish Maina	Beauty, Fashion and Lifestyle Creator	? / story	partnerships.trishmaina@gmail.com