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Wavvy Wallet Market Research

  • An extension of Ali's breakdown on how to approach market research using interviews.Ali's Article

Target Groups

  • The image below shows the different target groups we're targeting and the best way to approach market research for them.
    Target Groups

Research Flow

  • The image below shows a suggested flow chart of the market research we aim to conduct.
  • The key here is to note the iterative nature of research. The goal is to not only find out what the pain points are but to also create a connection with our interviewees in such a manner that they will always be available to provide feedback during the prototyping and building phase.
    Research Flow

  • As per the previous meetings, we established that the best way to isolate the right interviewees is from general surveys we can run through financial literacy influencers. The following table highlights our pool of choice in this regard:

Influencer IG Handle Influencer Highlights Rate Card Contact Status
  • Biggest Finance Litercay Brand In Kenya
  • WIde audience - featuring mostly millenials and Gen Z.
? / story
susan.wanjiku Featured by business daily as O.G finance coach ? / story / 0707 446 769
  • Male Audience
? / story
  • An expert in the domain, may offer insights herself
  • General finance literacy channel
? / story / 0719 731 828 Positive Response (Setting up virtual meeting)
  • General finance literacy channel
? / story +254750048153
  • General finance literacy channel
? / story
Claire Nansikombi
  • Business Coach
? / story
Wanjiku The Startup Consultant
  • Startup Consultant
? / story 0711194414
Clarence Muhoro
  • Investment Coach
? / story Positive Response (Setting up virtual meeting)
Trish Maina
  • Beauty, Fashion and Lifestyle Creator
? / story

The Questionnaire

Expense Tracking Survey

Influencer Brief

Expense Tracking Survey Brief

Influencer Cold Email Template

Influencer Cold Email Template

Lean Model Canvas

Wavvy Wallet Lean Model Canvas